Trade shows are a great example of where the right design can take you a long way. First impressions are everything, and this includes when it comes to trade shows and the various vendors selling or advertising their craft. In order to get people to come to your booth instead of simply walking by with not even a glance, you have to make the small space pop. Trade shows are notorious for introducing new business concepts, products, and services in a supportive and fast-paced set up, but the key to success is drawing people in so you can give your pitch. The benefits of participating in a well-known trade show can far surpass any marketing, advertising, or other growth technique, but you must do things right if it’s going to work in your favor.
Whether you have a big booth or a smaller set up, the fact of the matter is that the design will play an integral role in whether or not people give you the time of day or not. If you are looking for the upper hand at an upcoming event, we encourage you to contact 4Stage AVL so we can help you with all your trade booth design needs. Our trade show booth design experts will work with you one-on-one to ensure they understand the impression you would like to make and take it from there. We offer a range of services that will help turn your space into one that is both intriguing and eye-catching. From accentuating lighting and basic booth design to audio, video, and lighting setup, 4Stage AVL is your one-stop-shop for it all.
Here are a few tips to help make your next trade show booth design truly pop and bring in the attention you want:
● Research is everything – Before you get going on a new trade show booth design, it is important to do your research. This means attending other similar trade shows, walking the floor and taking notes and pictures on what appears to be working, and what doesn’t. If you can, ask the people working the booth a series of questions, such as what they like about their booth, how much storage they have, and if they are giving away products. This will help give you a better idea of what you should do – and what you may want to steer clear of.
● Function is important – Having a cool looking booth is just the half of it. If your booth isn’t functional, you will find yourself in a frustrating position come time for the trade show. Make sure you discuss your needs with your AVL team and make note of any specific functions that are important to you.
● 3D vs. 2D booth design – When getting started on a trade booth design project, make sure you discuss the difference between 3D booth design and 2D graphic design. Both have their pros and cons, so it’s a good idea to take the time to understand which is the best option for your particular exhibit.
● Make sure your graphics pop – Having poor quality graphics is one of the biggest mistakes you can make with your trade booth. High impact graphics will help draw attention to your booth and get people to stop by, instead of simply “window shopping” as they go on to more exciting booths.
The 4Stage AVL team is here to help with all your trade booth design needs and concerns. Learn more about our services here and give us a call today!